Our Current Initiative
Driving Souls To The Theaters
Sheryl Underwood, KJLH and BRSD Show Support for A WRINKLE IN TIME and Oscar-Nominated Director Ava DuVernay and Use Entertainment to Empower, Educate, Enlighten and Energize Young People
KJLH and Sheryl Underwood are doing it again; Sheryl has bought out a screening of A Wrinkle In Time and Black Panther at the Baldwin Hills Cinemark Theater in Los Angeles for this Saturday, March 10.
Walt Disney Pictures is on a roll, following up its BLACK PANTHER release with a March 9 release of A WRINKLE IN TIME, directed by Oscar-nominated director Ava DuVernay (SELMA, QUEEN SUGAR). Sheryl Underwood is using entertainment to empower, educate, enlighten and energize young people, working with KJLH to buy out another theater for A Wrinkle In Time and Black Panther.
Natalie Brannon, Pacific Regional Director of Zeta Phi Beta Sorority, Incorporated, the organization that Underwood represents as 23rd International President, will be working to support the film this weekend and will showcase the empowerment aspect to the girls who are part of Zeta’s Amicette, Pearlette and Archonette groups in Los Angeles. They are joining Black Radio Solidarity and plan to flood the internet with posts, tweets and Instagram photos about going to the film. They are encouraging members to “show up and show out!”
The screening of A Wrinkle In Time and Black Panther are at the Baldwin Hills Cinemark Theater in Los Angeles this Saturday, March 10. The second Black Panther screening has been reserved to accommodate the student body of The Boy’s Academic Leadership Academy, which is part of the Los Angeles Unified School District and is California’s first public all boys school. The Black Panther screening is open to students who have not already seen the film. The school, which opened in August 2017, serves 6th & 7th grades only and has an enrollment of 91 boys. Donald S. Moorer is the Principal and a member of Phi Beta Sigma Fraternity, Incorporated.
According to Underwood, “It is great to see Ava Duvernay be the 1st black woman to helm a $100 million dollar film.” Wrinkle celebrates girl-power, with a cast that includes actress Mindy Kaling, Reese Witherspoon and Oprah Winfrey.
Although a film with a youthful focus, it will inspire young people to persevere and elders to never to give up. The original book, written by Madeleine L’Engle, was rejected by publishers 26 times; and just like the author of this imaginative tale, young Meg never gives up her quest to find her father.
Sheryl Underwood is thankful to KJLH and members of Zeta Phi Beta and Phi Beta Sigma, as they join forces to show children their brains can transport them to all dreams imagined–Never give up!
BRSD Previous Initiatives
The purpose of Black Radio Solidarity Day (BRSD) is to unify the collective voice of Black, urban, old school and hip hop radio – affecting positive change and promoting awareness over the airwaves. With a reach spanning the globe and millions of listers, we aim to use our influence to empower and inform our community. Initiated by Sheryl Underwood, BRSD understood that listners typically tune in to radio shows while driving. To that end, BRSD has aimed to DRIVE SOULS to the following initatives:
Driving Souls to Give to HBCUs</h1
In 2017, we raised funds and awareness for Historically Black Colleges and Universities. BRSD wants organizations to band together under this good cause and make a difference in the lives of deserving students who need HBCUs to survive and thrive. Underwood says, “HBCUs need us now. We want to get everyone involved, so petition all politicians to include HBCUs in state budget, contact businesses, churches, civil rights organizations, Black Greek Letter Organizations and alumni and invite them to give.”
Driving Souls to the Theaters
During December 2016 and January 2017, we promoted the break-though blockbuster success, Hidden Figures. We understood the influence of opening weekend and wanted to ensure that our listeners supported this compelling movie based on true events. To that end, we were elated to see this movie soar to #1 in the box office for two consecutive weeks.
Driving Souls to the Polls
During the 2016 election cycle, BRSD founder, Sheryl Underwood, felt the call to unify Black, urban, old school and hip hop radio with a one-day national non-partisan “get-out-and-vote” campaign that included a 5-point call-to-action. The response was overwhelming. Because of this successful campaign, we now use this initiative to enlighten and empower our listeners.
Russ Parr Morning Show
The Roland Martin Show
Jeff “Uzi D” Anderson
DeDe in the Morning Show
Brenda Bell Brown
Join the Movement
If you are a Black Radio Station and/or radio announcer and would like to join the solidarity movement sign up now.