Our Current Initiative 


Driving Souls To The Theaters

Sheryl Underwood, Co-Host of THE TALK on CBS, Buys Out Entire Theater For Free Screenings of Black Panther for LA Kids

Theater-goers have been waiting anxiously for Friday, February 16, that’s when the much-awaited movie “Black Panther” hits theaters across the country. Sheryl Underwood, co-host of THE TALK on CBS, bought out an entire theater for kids in the Los Angeles area to go see the film as part of her “Driving Souls to the Theater” campaign.

“Black Panther” features the first African American superhero created for the Marvel comic franchise and is a visually stunning film that introduces viewers to the isolated, yet technologically advanced African nation of Wakanda and the main character of T’Challa, who returns home after the death of his father the king. When a powerful enemy suddenly reappears, T’Challa’s mettle as king — and as Black Panther — gets tested when he’s drawn into a conflict that challenges the fate of Wakanda and the entire world. The young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people.

According to Underwood, “This is a historic film. This is the first time that Black boys and girls can go to the movies and see a full slate of superheroes on the big screen that look like them.”

“Black Panther” includes many well-known African American actors including Chadwick Boseman (Marshall) as Black Panther and super villain Erik Killmonger played by Michael B. Jordon (Fruitvale Station). Strong female characters like Ramonda, Nakia, Okoye, and Shuri (played by Angela Bassett, Lupita Nyong’o, Danai Gurira, and newcomer Letitia Wright, respectively) serve as the catalyst for Black Panther’s success.

The film is getting a supportive push from groups and celebrities who are planning to pack theaters in support of the film’s release. Underwood, creator and host of Sheryl Underwood Radio and founder of Black Radio Solidarity Day, joined forces with 102.3 Radio Free KJLH, Pack Rat Productions, Inc., Sigma-Zeta Council and Pack Rat Foundation For Education to host children for the free screening of the film on Saturday, February 17 at 11:00 am at the Howard Hughes Promenade.

For more information call 1-855-Sheryl-1.

BRSD Previous Initiatives

Our Voices…United

The purpose of Black Radio Solidarity Day (BRSD) is to unify the collective voice of Black, urban, old school and hip hop radio – affecting positive change and promoting awareness over the airwaves. With a reach spanning the globe and millions of listers, we aim to use our influence to empower and inform our community. Initiated by Sheryl Underwood, BRSD understood that listners typically tune in to radio shows while driving.  To that end, BRSD has aimed to DRIVE SOULS to the following initatives:

Drivng Souls to Give to HBCUs

In 2017, we raised funds and wareness for Historically Black Colleges and Universities.  BRSD wants organizations to band together under this good cause and make a difference in the lives of deserving students who need HBCUs to survive and thrive. Underwood says, “HBCUs need us now. We want to get everyone involved, so petition all politicians to include HBCUs in state budget, contact businesses, churches, civil rights organizations, Black Greek Letter Organizations and alumni and invite them to give.”

Drivng Souls to the Theaters

During December 2016 and January 2017, we promoted the breakthough blockbuster success, Hidden Figures.  We understood the influence of opening weekend and wanted to ensure that our linsteners supported this compelling movie based on true events.  To that end, we were elated to see this movie soar to #1 in the box office for two consecutive weeks.

Drivng Souls to the Polls

During the 2016 election cycle, BRSD founder, Sheryl Underwood, felt the call to unify Black, urban, old school and hip hop radio with a one-day national non-partisan “get-out-and-vote” campaign that included a 5-point call-to-action. The response was overwhelming. Because of this successful campaign, we now use this initiative to enlighten and empower our listeners.

…In solidarity

Tom Joyner
Morning Show

Steve Harvey
Morning Show

Sheryl Underwood

Jay Anthony
Brown Radio

Russ Parr Morning Show


Big Boy

The Roland Martin Show

Michael Colyar
Afternoon Rush

Jeff “Uzi D” Anderson



DeDe in the Morning Show


Café Mocha

KJ “Midday”

Carl Nelson

Freddie Bell

Brenda Bell Brown

Join the Movement

If you are a Black Radio Station and/or radio announcer and would like to join the solidarity movement sign up now.

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